QALCO is a leading - first of its kind blending plant, manufacturer, distributor, marketer of premium, lubricating oils, greases and energy related services to automotive, industrial, marine, oil exploration and production customers across the State of Qatar.
QALCO’s facility is situated within the port area of Mesaieed Industrial City, which is approximately 40 kms. South of the capital, Doha It is constructed on fenced land leased from Qatar Petroleum – QP. The Lubricant’s market in any county is very competitive, Qatar is no exception. For decades, major International lubricant suppliers have been represented by well-established local agents. Other market competition factors include products from G.C.C exporters which are duty free while others paying a bare 4% duty. QALCO, therefore, faced a hostile marketing situation with traditional built-in-resistance to a newcomer.
The corporate marketing strategy was to enter the retail automotive market with basis products whilst, at the same time, increasing product credibility in the commercial sector as the product range was extended and new additives were received. Before operations began, a technical services agreement was considered and discussed in detail with a number of international oil companies from U.S.A, France, U.K and Italy. It was finally decided to work closely with Lubrizol, the large American oil additives company. This not only gave immediate access to the latest industry techniques, but also flexibility and independence allied to substantial cost savings.
QALCO obtained a healthy share of this market sector by product excellence, advertising and promotion activity in spite of fierce competition and imports of low specification products. QALCO continues to work with the Department of Consumer Protection, Ministry of Finance, Economy and Commerce, on the establishment of a Qatar Lubricants Standard aimed at eliminating substandard imports and upgrading market criteria.
The use of high quality virgin base oil with Lubrizol additives enabled QALCO to qualify for a number of American Petroleum Institutes’ (API), Service Classifications. Additionally, QALCO has been granted important approvals from Daimler-Chrysler and Volvo. Other submissions are being processed. By offering its products for testing under controlled conditions followed by used oil analysis, QALCO usage approvals were granted by numerous organizations. These include:- The Ministry of Electricity and Water (MEW), The Interior Ministry, Qatar Armed Forces, Government Sand Plant, NODCO (QGPC), U.S.Military, Caterpiller, Qatar.
QALCO followed up its success in obtaining significant approvals by winning competitive tenders. Accepted tenders include:- Ministry of Municipal Affairs and Agriculture, Interior Ministry, Qatar Fuel Additives Company (QAFAC), Qatar Steel Company (QASCO), Qatar Armed Forces (QALCO appointed main lubricants supplier), Government Sand Plant, Qatar Sand Plant, Qatar Sand Treatment Plant, Hamad Medical Corporation, Qatar Telecom (Q-tel).
QALCO has established a reputation for unmatched technical support and liaison with customers thus ensuring correct choice and applications of lubricants. Coupled with trouble-shooting and service planning, QALCO’s initial objectives to become an indispensable part of the industrial mix has been achieved. A very satisfactory market share has been secured in a relatively short period of operation, QALCO’s products are second to none in the industry and fully supported by technical representatives and engineers – new and appreciative customers include Doha International Airport and Chiyoda Corporation.
Qatar Lubricants Co. (QALCO) is committed to provide the highest quality products to our customers. We are dedicated to manufacture, supply and sales of lubricants and associated products that meets our customers’ expectations. This continual improvement of quality is demonstrated through the effective use of quality assurance standards. The response and assistance from our customers and suppliers enhance continual improvement in our products and services as a cornerstone to the success of our business.